Last Updated: July 26, 2026
Welcome to Eleventra ("we", "us", "our"). We are committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains how we collect, use, hold, retain, and process your personal information when you visit our website (www.eleventra.com) and fill out our contact, audit, or inquiry forms, or interact with our digital advertising campaigns.
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Eleventra acts as the Data Controller responsible for your personal data.
Business Name: Eleventra
Contact Email: [email protected]
Address: 74 Grantham Road, Bracebridge Heath, Lincoln, LN4 2PZ
Main Jurisdiction: United Kingdom
We may collect, use, store, and transfer different kinds of personal data about you, categorized as follows:
Identity Data: First name, last name, business name, job title.
Contact Data: Email address, telephone number, business postal address.
Technical & Device Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, platform, and device identifiers.
Usage & Analytics Data: Information about how you navigate and interact with our website, pages viewed, time spent, referral source, and form interactions.
Marketing & Communications Data: Your preferences in receiving direct marketing from us and your communication choices.
We do not collect any Special Category Personal Data (such as health data, political opinions, or religious beliefs) or information about criminal convictions.
We use different methods to collect data from and about you:
Direct Interactions: You provide Identity and Contact Data when filling in forms on our hero section or landing pages (e.g., requesting a digital advertising audit, submitting a contact form, or booking a call).
Automated Technologies & Cookies: As you interact with our website, we automatically collect Technical and Usage Data. We gather this using cookies, server logs, server-side tracking (including Server-Side Google Tag Manager - sGTM), and tracking pixels.
Third Parties & Ad Networks: We receive analytical and retargeting data from advertising partners, including Google Ads, Meta (Facebook & Instagram), TikTok, LinkedIn, and Microsoft Advertising.
Under UK GDPR, we must have a valid legal basis to process your personal data. We rely on the following bases:
Purpose / ActivityType of DataLawful Basis for Processing (UK GDPR)Responding to form submissions & audit requestsIdentity, ContactPerformance of a Contract or taking steps prior to entering into a contract.B2B Direct Marketing & RetargetingIdentity, Contact, TechnicalConsent (where required for cookies/pixels) or Legitimate Interests(growing our business and delivering relevant B2B ad content).Website Analytics & sGTM OptimizationTechnical, UsageConsent (for analytics cookies/pixels) & Legitimate Interests(improving our website performance).Maintaining Site Security & System AdministrationTechnicalLegitimate Interests (protecting our digital infrastructure).
Our website uses tracking technologies to analyze web traffic and deliver tailored advertising across social and search networks.
We use tools such as Google Analytics 4 and Server-Side Google Tag Manager (sGTM) to process technical interaction data. Server-side tracking processes request data via our secure cloud servers before sending anonymized or pseudonymized event metrics to analytics partners, ensuring enhanced data privacy and security.
We deploy advertising pixels provided by platforms including:
Google Ads (Remarketing & Conversion Tracking)
Meta / Facebook (Meta Pixel & Conversions API)
TikTok (TikTok Pixel)
LinkedIn (LinkedIn Insight Tag)
Microsoft Advertising (UET Tag)
These pixels allow us to serve relevant advertisement retargeting to users who have previously visited our website or submitted inquiries. You can manage or revoke your consent for non-essential cookies and marketing pixels at any time via our website Cookie Consent Banner or through your browser settings.
We do not sell, rent, or trade your personal information to third parties. However, we share your data with trusted data processors who provide infrastructure, software, and marketing tools on our behalf, including:
CRM & Hosting Platforms: GoHighLevel / LeadConnector (for form processing, database management, and communications).
Cloud Infrastructure Providers: Secure hosting servers in the UK/EU/US.
Advertising & Analytics Networks: Google, Meta, TikTok, LinkedIn, and Microsoft (solely for conversion attribution and targeted campaign placement).
All third-party processors are contractually bound to handle your data securely, keep it confidential, and process it solely under our strict instructions.
Some of our third-party service providers (e.g., US-based software platforms) are located outside the United Kingdom. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded by ensuring at least one of the following safeguards is implemented:
The country has been deemed to provide an adequate level of protection for personal data by the UK Government.
We utilize specific contracts approved for use in the UK (such as the UK International Data Transfer Agreement / Addendum or Standard Contractual Clauses) which give personal data the same protection it has in the UK.
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.
Inquiry & Form Lead Data: Retained for up to 24 months from your last interaction, unless you request erasure or become an active client.
Client Service Data: Retained for 6 years following the termination of a contract for accounting, tax, and legal purposes.
Analytics & Pixel Data: Retained according to standard platform policies (typically 2 to 14 months).
Under UK data protection laws, you have rights regarding your personal information:
Right to Access (SAR): Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure ("Right to be Forgotten"): Request that we delete your personal data where there is no good reason for us continuing to process it.
Right to Object: Object to our processing of your personal data where we rely on legitimate interests or where we process data for direct marketing.
Right to Restrict Processing: Request the suspension of processing your personal data.
Right to Data Portability: Request the transfer of your data to you or a third party in a structured format.
Right to Withdraw Consent: Withdraw consent at any time where we rely on consent to process your data (e.g., unsubscribing from marketing emails or revoking cookie consent).
To exercise any of these rights, please contact us at [email protected]. We respond to all legitimate requests within one calendar month.
If you have any concerns about our use of your personal data, you can make a formal complaint to us directly at [email protected].
You also have the right to lodge a complaint at any time with the UK’s supervisory authority for data protection issues:
Information Commissioner’s Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
Website: https://ico.org.uk
We review and update this Privacy Policy regularly to reflect changes in our services, technology, or legal requirements. Any updates will be posted on this page with an updated "Last Updated" date.